Uniqode
From IRL to URL and back again
2023
Agency
Koto Studio, NYC
Role
Designer
About
Uniqode (formerly Beaconstac) – an enterprise grade QR code provider – approached Koto to redefine their brand strategy and identity. In partnership with Ravi & Sharat, the co-founders of Uniqode, we built a brand that is ready to become the leader of an industry that is growing exponentially.
QR codes allow people to move fluidly between their physical world and their online world with just one click. We chose to visualize that through the metaphor of stitching, demonstrating the joining together of two planes with a simple needle and thread. This universal canvas became the heart of our visual identity, emphasizing Uniqode’s ability to help businesses (and their customers) move seamlessly from IRL to URL and back again.
With this idea as our north star we developed Uniqode Sans, a custom typeface that symbolizes this concept of knitting together disparate sources to create one connected canvas. At the same time marking a clear departure from existing tropes and trends from competitors in the space.
Iconography and illustrations echo this hand stitched approach emphasizing how single points, actions and moments in time can be pulled together to paint detailed, unexpected and comprehensive pictures of the customer.